Gissah London Oxford Street

Gissah

Gissah London Oxford Street

Founded in Kuwait in 2019, Gissah has rapidly established itself as one of the Middle East's leading luxury fragrance brands. With more than 180 stores across Kuwait, Bahrain, Saudi Arabia, Oman, Qatar and the United Arab Emirates. The opening of its first UK store on London's prestigious Oxford Street marks a significant milestone in the company's international expansion. Located within one of the world's most recognised retail destinations, the new boutique has been carefully designed to reflect the premium quality, craftsmanship and luxury experience synonymous with the Gissah brand.
#ENTRANCE

Why is Entrance Matting Important for

Retail

Why is Entrance Matting Important for Luxury Retail?
In luxury retail environments, first impressions are critical. Entrance matting plays an important role in maintaining a clean, safe and welcoming shopping experience by preventing dirt and moisture from being tracked into the store. The result helps protect premium floor finishes, enhance customer safety and maintain the exceptional presentation standards expected within a luxury retail setting.

The CHallenge

Delivering a Premium Entrance Solution Within a Fast-Track Store Opening Programme

As Gissah prepared to launch its first UK store on Oxford Street, the brand approached Excel Matting for consultation and specification advice to ensure the most appropriate entrance matting solution was selected for the prestigious location.
Working to a tight opening deadline presented several challenges. The chosen system needed to reflect the premium quality of the Gissah brand while providing effective dirt and moisture control from one of London's busiest shopping destinations. Installation also had to be carefully coordinated within an operational fit-out environment, ensuring all works were completed without disrupting the planned store opening schedule and honouring our environmental commitment to recycle the in situ system as it had reached end of life.
With performance, aesthetics and programme all demanding equal consideration, the solution needed to combine a luxury appearance, long term durability and rapid installation to meet the project timescales.

The Solution

Premium Design, Fast Installation and Exceptional Entrance Performance

Following consultation with the project team, the EXCO A system in Black Anodised finish with Alba ECONYL® inserts was selected to provide the right combination of appearance, performance and durability for the scheme.
The Low profile design for a sleek contemporary appearance perfectly suited to Gissah's luxury retail environment, while the premium Alba ECONYL® inserts delivered excellent dirt and moisture control at the point of entry. The system's high quality finish complemented the store's interior design while creating a welcoming and professional first impression for customers.
Equally important the selected solution enabled efficient installation within the project's demanding programme ensuring completion ahead of the planned store opening. The finished entrance now delivers the performance required for a busy flagship retail environment while reflecting the premium standards and brand identity synonymous with Gissah worldwide.

  • PERFORMANCE BENEFITS

    Luxury Black Anodised aluminium finish
    Premium Alba ECONYL® carpet inserts
    Excellent dirt and moisture retention
    Low-profile design for a sleek contemporary appearance
    Protects interior floor finishes from wear and contamination
    Enhances customer safety through improved slip resistance
    Suitable for high-footfall retail environments
    Durable, long lasting performance
    Complements premium retail interiors
    Installed within a demanding project timeline

  • PRODUCT SPECIFIED

    EXCO A Low Profile Anodised Entrance Matting with Alba ECONYL
    Overall Height: 10 mm
    Construction
    Aluminium rails with flexible PVC connection strips
    Insert Type
    Alba ECONYL® regenerated nylon carpet
    Surface Options
    Open or closed surface
    Traffic Rating
    Heavy to very heavy footfall
    Performance
    Uniform load: 14.36 kN/m²
    Wheel load: 159 kg per wheel
    Slip resistance
    BS 7976‑2 (low slip potential)*
    *Slip resistance based on correct direction of travel
    Fire rating
    BS EN 13501‑1, Class Cfl‑s1
    UV resistant | Suitable for dry internal environments
    Installation
    Recessed into a matwell or surface‑mounted with ramped edge
    Suitable for pedestrian and wheeled traffic
    Manufacture Made to measure in the UK
    Other Colours Available
    Yes