Selfridges Duke Street London | Cinema Entrance

Selfridges

Selfridges Duke Street London Cinema Entrance Matting

Excel Matting were approached to supply a bespoke heavy duty entrance matting solution at the exclusive Cinema at Selfridges located on Duke Street London.

The project focused on creating a high-performance entrance system capable of handling daily visitor traffic while complementing the premium aesthetic of the cinema entrance and access routes. The system needed to provide effective dirt and moisture control helping to protect surrounding floor finishes and maintain a safe welcoming environment for guests.

#ENTRANCE

Why is Entrance Matting Important for

Retail

Entrance matting plays a vital role in trapping dirt, moisture, and debris preventing them from being tracked into the building. The result helps in reducing the risk of slip and fall accidents, maintaining indoor air quality and preserving the cleanliness of the floors.

The CHallenge

Protecting a High-Traffic Cinema Entrance While Maintaining a Premium Visitor Experience

The Cinema at Selfridges provides a unique entertainment destination within one of London's most prestigious department stores. The entrance and access route required a matting solution capable of handling continuous visitor footfall while preserving the high-end appearance of the venue. A durable matting solution that would capture dirt and moisture before entering the cinema spaces, improve slip resistance in all weather conditions, complement the sophisticated interior design of the venue and fully integrated finish within the existing floor construction and matwell design was required.

The Solution

A Bespoke Recessed Entrance Matting System for Performance and Aesthetics

Frontrunner+ was the selected system as 14 mm thick, fitted seamlessly to the existing recessed aluminium mat well
The entrance matting system finished with high performance ECONYL carpet inserts in a contemporary grey colour complemented the Selfridges brand and quality.
The system created a seamless transition between the cinema access route and surrounding flooring. The carpet inserts and scraper combination offers excellent cleaning and moisture absorption properties helping to keep internal floors cleaner for longer.
This is the third application of Frontrunner+ for Selfridges following the Oxford Road entrance to the London store alongside the Birmingham bullring store.

PERFORMANCE BENEFITS
Maximum moisture and dirt removal at the point of entry
Aggressive scraping action helps prevent debris from being tracked further into the building
High slip resistance helps improve customer and staff safety
Wheel and heel proof construction suitable for demanding commercial environments
DDA compliant entrance matting solution
Flexible construction allows installation within recessed mat wells and across uneven substrates
Manufactured in the UK and backed by a 3 year warranty
PRODUCT SPECIFIED
Product Name: FRONTRUNNER+
Insert Type: Scrape / Dry Combination
High moisture absorption via Zeno 600 series ECONYL® regenerated nylon carpet inserts
Phthalate free
Fire Rating: EN ISO 13501-1:2007 Cfl-S1, ASTM E648 Class 1
Slip Resistance: ASTM E303 dry/wet 72–97 / 65–81
Overall Height: 14 mm (16 mm including carpet insert)
Installation Type: Custom sized to suit the recessed mat well
Manufactured in the UK
Warranty: 3 years

1 3

PVC

FRONTRUNNER+

Color: Black

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